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Real-time Bidding Revenue through Open Auctions to Grow at a CAGR of Over 17% during the coming Decade. The Media and Entertainment segment is expected to have the highest rate of growth, at 17.9% over ten years - that's a lot higher than any other industry
NEWARK, Del. , July 21, 2022 /PRNewswire/ -- The Real-time Bidding Market revenues were estimated at US$ 11.8 Bn in 2021 and is anticipated to grow at a CAGR of 19.8% from 2022-2032, according to a recently published Future Market Insights report. By the end of 2032, the market is expected to reach a valuation of US$ 95.2 Bn . Real-time bidding revenue through open auction is expected to grow at a double-digit CAGR of 17.3%, during 2022 – 2032.
RTB analyses demographic and behavioral data from social media users based on their online activity in order to improve the effectiveness of personalized advertising campaigns and deliver targeted advertisements to consumers. Advertisers are also investing in RTB video advertisements for social media broadcasting since they help to effectively capture the target audience's attention. Furthermore, several new brands are using RTB to promote their businesses by raising brand awareness among the general public and improving campaign efficiency.
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The growing inclusion of artificial intelligence and machine learning techniques into RTB platforms is further fueling the market growth. Artificial Intelligence and Machine learning has been enabling service providers to provide innovative features to advertisers in order to increase overall revenue, resulting in a more favorable market outlook. Other market drivers include the growth of e-commerce, increased adoption of digital marketing solutions, and technological advances in the media and entertainment industries.
Key Takeaways from the Market Study
"During the projected period, the rise in the number of smartphone users and surge in inclination of bidders towards Real-time Bidding is projected to augment the market revenue" comments a Future Market Insights analyst.
Browse Detailed Summary of Research Report with TOC @ https://www.futuremarketinsights.com/reports/real-time-bidding-market
The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Real-time Bidding Market are focused on R&D to produce innovative technological solutions.
Future Market Insights, in its new offering, presents an unbiased analysis of the Real-time Bidding Market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals extensive growth in Real-time Bidding Market by Application (Media and entertainment, Games, Retail and e-Commerce, Travel and luxury, Mobile apps, Others), By Auction (Open Auction, Invited Auction), By Ad Format (RTB Image, RTB Video), By Device (Mobiles, Desktops, Others) across five regions (North America , Latin America , Europe , Asia Pacific and Middle East & Africa ).
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Market Segments Covered in Real-time Bidding Market Analysis
By Applications of Real-Time Bidding:
By Auction in Real-Time Bidding:
By Ad Format in Real Time Bidding:
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1.3. Key Market Characteristics & Attributes
3. Market Risks and Trends Assessment
3.1.1. COVID-19 Crisis and Impact on Real Time Bidding Market
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4.1. Real Time Bidding Market, By Key Countries
4.2. Real Time Bidding Market Opportunity Assessment (US$ Mn)
4.5. Forecast Factors - Relevance & Impact
4.5.2. Growth in Automation, By Country
4.5.3. Real Time Bidding Market Adoption Rate, By Country
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Real Time Bidding Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
About the Technology Division at Future Market Insights
The Technology team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analysing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis of key trends including competitive landscape, profit margin, and research development efforts.
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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favour the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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